Thanks to CBD, cannabis is getting a glowing review as a luxury wellness and beauty ingredient. The boutiquification of CBD has made it the IT beauty products of the moment. Everyone from the likes of Olivia Wilde, Mandy Moore, and Busy Philips are sporting and supporting the movement. Not since the evolution of Kale have we seen so much hype around a green leafy, and the number of beauty products containing the stuff is growing like a weed… pun intended. By now, you’ve seen CBD-infused versions of everything from lip balm to face serum, but very little information is out there to explain the basics.
What does CBD in beauty products actually do?
Topical CBD’s most enticing attributes are in its anti-inflammatory and pain-killing properties. Scientists are finding even more evidence that it can help treat skin disorders like, dry skin, psoriasis, and eczema… exactly the reason why the ingredient is appearing in so many face creams, serums, and body lotions. As we all know, inflammation is the devil when it comes to the signs of aging and acne. Without anything new coming down the pipeline to treat symptoms, CBD might be the magic potion to have clear skin with a youthful glow. There is more research to be done of course, but dermatologists are intrigued by the potential of a new non-steroidal tool to have in their arsenal. Imagine a treatment that doesn’t make your skin worse, before it can get better.
Also, for people who can’t or don’t want to pop pills, topical CBD takes down ouch levels and reduces swelling. That’s why we are seeing it as a main ingredient in so many rubs and balms used for achy joints and sore muscles, without that pungent Bengay smell. The same properties make CBD oil the perfect massage lotion, too.
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